Maison MIHARA YASUHIRO took a trip down memory lane for Fall/Winter 2024, with a collection rooted in the childhood admiration of adulthood. The show offered a retrospective look at brand founder Mihara Yasuhiro’s past, which felt purposeful as the label neared its 20th anniversary, first being founded in 2004.
As the show got underway, the first to grace the catwalk were not models but cheerleaders, who lined the runway and performed in tandem with a thumping techno soundtrack. The colourful uniforms of cheerleaders contrasted with heavy music which filled the room, where the tension between childhood and adulthood played out visually.
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